Mission & Vision

Mission

Creating a unique service that celebrates the designs of Africa and the designers that create them.

Vision

Our vision is to bridge the gap between Africa and the world by bringing together African fashion designs to women all over the world.

fashionaid strives for excellence

Founded by Anne Kubai in 2018, Fashionaid collaborates with aspiring local African fashion designers to bring the vibrant colours of African prints such as Batik, Tie & Dye, Ankara and cotton material through contemporary designs for women.

Fashionaid is an online clothing store that will work closely with various African designers to bring colour, excitement, flavour, modern trends and beauty to women worldwide, regardless of their origin. Fashionaid also promotes local African designers  by giving them a platform to showcase their creativity through edgy designs and at the same time, improve their livelihoods through increased sales.

African prints commonly known as “Ankara prints”, is a 100% cotton fabric with vibrant patterns. It is usually a colourful cloth and is primarily associated with Africa because of its tribal-like patterns and motifs. These clothing are distinguished from other clothing types by their unique mixture of colours  and inspiring designs which depict strength, elegance, beauty, liveliness, creativity, culture, confidence and a flamboyant display of art work and creativity. African prints – like any other clothing – can be sewn into different forms of clothing and patterns.